Privacy policy

Last Updated: December 2025

1. Introduction

This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, place an order, create an account or contact us. We are committed to keeping your information secure and handling your data lawfully and transparently.

This website is intended for adults, and we do not knowingly collect information relating to children.

2. Contact Details

If you need to contact us regarding your personal data, you can reach us at:

Email: info@labgrowndiamondlondon.co.uk
Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ

3. What Information We Collect

We may collect the following types of information:

Identity information: name, date of birth, account details
Contact information: email address, telephone number, billing and delivery addresses
Order information: items purchased, payments made, refunds, and delivery details
Technical information: IP address, browser type, device type, location settings
Usage information: pages viewed, time spent on the site, browsing behaviour
Marketing preferences

Sensitive personal data is not collected.

4. How We Use Your Information

Your information may be used to:

Process and deliver orders
Provide customer support
Send order confirmations and updates
Improve our website and services
Communicate offers if you opt in
Detect and prevent fraud
Comply with legal and financial obligations

For the purpose of data protection law, the website is operated by GEM HQ LTD (Company No. 16876687) trading as Lab-Grown Diamonds, which acts as the data controller responsible for handling your personal information.

5. Sharing Your Data

We only share your information with trusted service partners who assist with:

Payments
Deliveries
Website hosting
Email and SMS communications
Analytics and security

These partners may only use your information for the tasks we instruct and must keep it secure.

6. Cookies & Automated Collection

When you browse our website, cookies and similar technologies automatically collect certain information to help improve your experience. You can manage or disable cookies through your browser settings.

7. Data Retention

We keep personal information only as long as necessary for:

Fulfilling orders
Customer service
Legal, tax and accounting requirements
Fraud prevention

Order-related data is usually stored for six years for compliance reasons.

8. Your Rights

Under UK data protection law, you have the right to:

Access your information
Correct inaccurate details
Request deletion of your data
Restrict or object to certain uses
Request a copy of your data in a portable format
Withdraw consent for marketing at any time

To exercise these rights, please contact us at: info@labgrowndiamondlondon.co.uk

We may request identification for security purposes.